A Kerala house of classical Ayurveda since 1921
Sitaram Ayurveda was founded in 1921 in Kerala, the southern region of India long regarded as the heartland of Ayurveda. Established under the patronage of the Maharaja of Cochin, the house has spent more than a century devoted to the classical Ayurvedic tradition, preparing formulations according to the texts and methods passed down through generations of Kerala physicians.
Rooted in the classical texts
Ayurveda is one of the oldest continuous systems of wellbeing, built around the idea of balance and the daily rhythm of life known as Dinacharya (the classical daily routine). Sitaram Ayurveda works within this framework, honouring the traditional categories of preparation that have defined Ayurvedic practice for centuries: the Thailams (herbal oils), Kashayams (herbal decoctions), Arishtams and Asavams (traditional fermented preparations), Choornams (herbal powders) and many more.
Physician-led formulation
Every Sitaram Ayurveda formulation is physician-led, shaped by the knowledge of qualified Ayurvedic doctors who understand both the classical texts and the craft of preparation. This is the essence of the house: recipes that remain faithful to tradition, prepared with the care that classical Ayurveda has always asked for.
Made with care, held to modern standards
Tradition and quality sit side by side. Sitaram Ayurveda products are made in facilities that are GMP certified and ISO 9001 certified, Halal certified, and approved by the FSSAI, India's national food-safety authority. Classical methods are preserved, while the standards that govern preparation, hygiene and consistency reflect the expectations of the present day.
The European home of Sitaram Ayurveda
Sitaram Ayurveda Europe is the European home of the brand, bringing these classical preparations to customers across the continent under carefully controlled conditions. Products are imported to Europe with attention to compliance and quality at every step. Within Europe, the range is distributed by Authentic Ayurveda d.o.o., based in Rijeka, Croatia, with Svedica B.V. in the Netherlands acting as the European importer and Responsible Person.
Beyond its preparations, the house continues its living connection to Kerala through wellness retreats and trainings held there, and through online consultations with an Ayurvedic physician. For those who wish to bring the classical rhythm of Ayurveda into daily life, Sitaram Ayurveda offers a heritage that has been more than a hundred years in the making.
